Sir Robin Bogg is chief executive of BUBB - the British Umbrella Backing Body. BUBB is the membership organisation representing millions of British umbrellas and parasols, and manufacturers and trade bodies associated with them.
After gaining a first with dishonours in Greco-Latin at St Bolocs, Oxford, Sir Robin commenced a career as a social activist and gained a reputation on the now infamous Mansfield/Rotherham whist circuit.
Sir Robin first became aware of the value of a good umbrella when he was caught in a shower without one in 1996 and so followed his heart and applied for the role of Spokesman for Spokes at BUBB. Four years later he became chief executive.
During his tenure he has successfully raised the profile of umbrellas and the umbrella industry as well as strengthening its influence with government. Always colourful and controversial Sir Robin has gained a reputation for defending umbrellas to the hilt, and indeed the handle.
Sir Robin is also chair of Brolly Investment Business a government backed fund which invests in umbrella related enterprise.
He was finally knighted to stop him banging on about it in the 2011 New Year's Honours.